In
Switch: How to Change Things When Change Is Hard, Chip and Dan Heath give a three-part framework...that can guide you in any situation where you need to change behavior:
1. Direct the Rider. What looks like resistance is often a lack of clarity. So provide crystal-clear direction. (Think 1% milk.)
Have a clearly spelled out ethics code.
2. Motivate the Elephant. What looks like laziness is often exhaustion. The Rider can't get his way by force for very long. So it's critical that you engage people's emotional side - get their Elephants on the path and cooperative.
(Think of the cookies and radishes study and the boardroom conference table full of gloves.)
Appeal to and show ethical business via ethics training and an ethical tone at the top.
3. Shape the Path. What looks like a people problem is often a situation problem. We call the situation (including the surrounding environment) the "Path." When you shape the Path, you make change more likely, no matter what's happening with the Rider and Elephant.
(Think of the effect of shrinking movie popcorn buckets.)
Use an ethics hotline and ethics awareness material to serve as ethical road signs that direct business ethics.