As its shortage is becoming more evident, water is more abundantly appearing in headlines. See recent water specials in National Geographic (April 2010: http://ngm.nationalgeographic.com/2010/04/water-is-life/kingsolver-text) and The Economist (May 2010: http://www.economist.com/node/16136302?story_id=16136302). Ethical living involves considering the impact you or your organization has on society. How does your organization monitor its water usage (conservation, reuse, reclamation)? Is your organization a responsible and contributing member in the community that shares this natural resource?
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