What makes a business better? Ethics, according to the Better Business Bureau. Here are the eight principles that make up The BBB Code of Business Practices (Accreditation Standards):
1. Build Trust – Establish and maintain a positive track record in the marketplace.
2. Advertise Honestly – Adhere to established standards of advertising and selling.
3. Tell the Truth – Honestly represent products and services, including clear and adequate disclosures of all material terms.
4. Be Transparent – Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.
5. Honor Promises – Abide by all written agreements and verbal representations.
6. Be Responsive – Address marketplace disputes quickly, professionally, and in good faith.
7. Safeguard Privacy – Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.
8. Embody Integrity – Approach all business dealings, marketplace transactions and commitments with integrity.
MORE: http://www.bbb.org/us/bbb-accreditation-standards